4 years ago I was working at a fancy NYC Midtown-Manhattan ad agency (think Mad Men), often retreating to Central Park to cry. I was so out of alignment with what I was doing.
I was designing for vanity, just to sell for clients and products I didn't believe in. I was feeling really lost. That day I wrote the note though, I was handed a brief to refresh Johnson & Johnson's brand. I had the chance to do it on my own and test my process by looking deeply into their story and what they stand for. It reminded me of what I love, the essence of creating branding and design with a soul.
That was the day I realized that this is exactly the work I was meant to do. Visual branding work that feels incredibly intentional. I found my identity and purpose. I wrote that note to myself that day four years ago that when I turned 30, that I'd have my own business doing exactly that. And here I am today, I've worked and consulted with over 100 conscious + health and wellness companies on their branding as the owner of my own business just as I wrote on that note.
In my Visual Branding Intensive, I work with purpose-driven business owners to bring their brand essence to life through their visual identity.
Head right over here to get started.