Chances are, if you asked a 5-year old to point at Target, pick a Nike shoe from the shelf or guess where you bought your iPhone, they’d get all three right.
So, what is it about these legendary brands that make them so influential? No, they are not sending messages via tooth fairies or Santa’s elves. Instead, they are leveraging the power of a small, yet impactful, piece of visual branding: the logo. The iconic bullseye, single swoosh, and the “i” are distinct and have stood the test of time.
And although these brands belong to massive corporations, the same goes for small purse-drive businesses in the health and wellness industry. You see, logos, when designed effectively, can leave a lasting impression on your audience
And the same concepts come into play when creating a great logo for your wellness business in 2022.
That’s why, in this blog, I’ll be diving deep into the world of logos and help you start creating your very own logo for your health and wellness brand, in 2022.
From defining your brand's identity to color and design, there's a lot to consider when designing a logo for your wellness brand. So, without further ado, let's get started!
Do you want to create a logo for your wellness brand? Are you confused about how to go about it? Well, grab some chai and a notebook, as this blog is packed with information you will want to write down!
Your visual brand identity brings your brand to life! It communicates your mission, value propositions, and unique personality.
Whether you hire a branding expert or are DIYing, visual branding is an essential part of building your health and wellness brand. The way you display your purpose-driven business to your audience, the way you network and connect with others and the way you choose to work with your clients all form part of your brand. So, if you are a budding entrepreneur, you probably already have some kind of brand right now and you don’t even know it! And that’s why you want to get it right early on so that you can move forward confidently in your business and create a lasting brand reputation.
Are you having difficulty defining your brand identity? Don't get worked up! Answering the following questions will enable you to gain some clarity around your visual brand identity:
Essentially, as a purpose-driven health and wellness business, you strive to create products and services that make your customers happier and healthier. To stay aligned with this purpose, you want to think about how your logo can translate that purpose. But remember, your logo doesn't need to do all the heavy lifting in your branding. Other pieces like colors and fonts support the entire identity.
This about your ideal customer in mind when designing your logo. Will the shape, patterns, colors, fonts, and other elements make them feel the way you’d want them to feel when engaging with your brand. Your logo should give an inkling of what it entails: warmth, comfort, motivation, excitement, and more.
Another purpose your logo has is more on the functional side. Your logo should be on all your brand products from your product packaging to your website, business cards, and email design. So keep this in mind when designing it. Does it look too “noisy” when it's used in different scales? Don’t let noise disrupt your clear communication and take away from your logo’s ability to connect instantly with your audience.
Pulling your hair out, a million tabs open, and been snacking on way too much sugar for the past 6 hours? You’re not alone! Finding the right logo design for your wellness brand can be a pretty tricky affair. Let’s de-stress this process and adopt a more mindful approach, shall we? Here are some helpful tips on making the design process easy.
So, you’re now on your 4th cinnamon latte and have gathered some pretty solid logo ideas. What next? Turn these ideas into a design. Your design style encompasses colors, typography, graphics, and shapes.
Colors can evoke emotions and explain your brand story better. When creating your logo, you can play with colors to provide a better brand color story.
Here’s a hot tip from a branding expert (a.k.a moi): avoid copying or choosing colors based on what your competitors are doing. Remember, your brand represents you, nobody else.
And another pro-tip (I’m feeling generous!): Before setting off to finding the perfect brand colors, create your logo in black and white. Then, start adding colors to your design. If it works in black and white, it will work in other colors too!
Consider your own color choice. What do you want it to represent? Here’s a guide to give you an idea. These color descriptions are not set in stone but can help you decide which one you should go for:
Red: Is your brand here to disrupt the status quo? Red is a good choice.
Pink: Pink denotes feminine traits
Orange: For a vibrant and playful mood, opt for orange.
Yellow: Yellow is ideal for a wellness brand since it is associated with energy and happiness.
Green: If you want to connect with nature, choose green.
Light Blue: Purpose-driven businesses who are creating mindfulness and meditation products will feel more aligned with light blue.
Darker Blue: dark blue defines confidence.
Black: Do you want to keep it simple, sleek, and modern? Consider black.
White: For that minimalist touch, opt for white.
Grey: Grey gives that mature and classic feel.
If you want to learn more about colors in branding for your health and wellness brand, make sure to read my in-depth blog here.
Like colors, fonts stimulate emotions. Various fonts suit different businesses. A logo designed in serif font will be ideal for a legal firm that promotes honourability and fair judgment. An entertainment center or hub might opt for a sans serif font that conveys youthfulness and fun. There are four major types of typography: Serif, San serif, and slabs.
Serif: Do you want to give your brand that established and trustworthy feel? Serif would be a good choice.
San Serif: San serif isn't a bad idea if you want to add some sleek design to your brand.
Slab: Slabs are known for their super thick, blocky serifs.
Display fonts: For that bold statement and memorable experience, opt for display fonts.
In developing your brand design, you need to consider shapes as well. These will guide you when creating your logomark (symbol),
Do you want to create a logo for your brand? There are various types of logos to choose from based on your brand needs. Let's take a close look at some of them.
Now you know the top things to consider when designing a logo for your wellness brand, go ahead and start creating! Don’t let your first designs shy you away - part of the creative process is playing with different, sometimes ridiculously bad, design ideas until you hit that sweet spot! Above all, make sure your logo reflects your brand strategy and connects with your audience’s heart.
This blog covered the basics of logo design in 2022- but there’s so much more involved when creating your authentic brand!
From brand aesthetics to creating an intentional brand design process, I cover everything you need to set yourself up for success when designing your logo for your health and wellness business, in the 5-day mini-class: 10 Minutes/Day to Better Brand Your Wellness Biz.
This mini-class covers everything you need to know about intentional visual branding for your wellness business. Did I tickle your curiosity yet? Click here to learn more.
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