This training has six short sections with corresponding exercises. Work through them in order, starting with Strategy.
Download the workbook before you start, you'll use it throughout:
Strategy
The foundation that makes every visual decision easier, who your brand is for, what it stands for, and what it needs to communicate before anyone designs anything.
Colors
A framework for choosing colors that mean something for your brand, not just colors that look nice together.
fonts
How to choose typography that reflects your brand personality, and how to pair fonts so everything feels cohesive.
logos
What makes a logo work for a solopreneur brand and the decisions you need to make before you design or brief anything.
design
How to apply your brand decisions consistently across everything, so your brand looks intentional whether someone finds you on Instagram, your website, or a proposal.
brand guide
How to pull everything together into a brand guide you'll actually use and what it needs to include to keep your brand consistent over time.