Hi, there! I’m Verô, your brand designer from Denver, Colorado.
Thanks for being here! You’re probably a heart-driven business owner looking for a brand makeover, right? If so, you’re in the right place.
As you know, heart-driven businesses face unique challenges when it comes to visual branding.
It can be a challenge to communicate your unique vision in a clear and authentic way with your audience.
How many times have you’ve found yourself so out of your depths when it comes to design that you’d just give up and copy someone else’s style you like or use some cute template you found?
Hey, I get it, you’d rather be thinking about your next vision-forward offering or how to best serve your client than have to deal with all this branding affair. But deep down you know this is hurting your small business. A lack of purposeful branding often leads to massive confusion for your customers and can make you look amateurish (which we both know, you’re not!).
And as a small business owner who has built everything from ground zero, you’ve probably pushed design and branding way down on your list of priorities for a very long time. But, hey, you’re finally here! So put your feet up, grab your favorite tea, and allow me to introduce myself.
But, hey, you’re finally here! So put your feet up, grab your favorite drink, and allow me to introduce myself.
I’m a purposeful brand designer that uses intentional visual branding and design to help your heart-centered brand make a strong impact on your customers. My goal is to help you attract more ideal clients so that you can help them and the world feel better.
I live in sunny Denver, Colorado with my furbaby, Sophie, and my spunky boyfriend Noah.
I work closely with heart-centered small business owners in the US and abroad- coaches, wellness practitioners, and entrepreneurs who help people (and the world) to feel better.
Having worked with over 100+ conscious brands over the years, I have cultivated a design process that helps my clients connect and communicate with their target audience in an authentic, impactful, and intentional way.
The results? Improved brand loyalty, increased sales conversion, and a whole lot of client love!
I always knew in my heart that I’d find my home in working with heart-centered business owners that help others feel better.
I grew up in São Paulo, Brazil, in a family with a Native American background. My afternoons and weekends were spent growing herbal medicine. I remember how, as a young girl, I’d quietly examine the different leaves while my grandmother would teach me how to make herbal tea. At that moment, I was absorbed by the leaves: the delicate intricate veins, the slightly withered tip, and the familiar citrusy smell that pleasantly tickled my nostrils and soothed my soul.
Later, I moved to the U.S. and found yoga. Or, should I say, yoga found me? There and then I continued my amazing journey of discovery: Ayurveda, meditation, TCM, and many other alternative health practices. I finished a 200hr yoga certification at Yoga To The People in 2018 and still continue to have an avid curiosity about other alternative health practices that help people feel healthy and happy.
At the same time, I completed my BFA degree in Graphic Design at SCAD, Atlanta in 2013 and worked in different advertising agencies for brands like eBay, Capital One, MD Anderson, Johnson & Johnson, Coca-Cola, AT&T, amongst others. Eventually, I followed my heart in a new direction.
Enter purposeful branding and design for heart-centered business owners.
The idea to unite my passion for healing and design initially sparked as I found myself always striving to support others in the health and wellness industry with my design skills. With the knowledge I have in the creative field, I developed all the tools and processes needed to support these small businesses I believe in so that they could finally sell their products with brand confidence and find much more ideal clients.
I now support heart-driven entrepreneurs who help the world be and feel better.
Visual branding finally becomes an experience they find interesting, easy, and enjoyable!
The essence of my work lies in the full transparency I offer on the creative process and achieving a purposeful design for each brand I closely work with. That means it’s all cards on the table- you know exactly what I’m up to and all the progress that’s being made.
I believe in the kind of design that is rooted in each brand’s unique voice and messaging, establishing a strong and timeless visual branding foundation. Yep, that’s right, everything you needed for your brand right now.
So, are you ready to pair your small heart-driven business with purposeful branding?
Healing the world through design
I deeply believe that you’ve landed on this planet to make a difference with your voice and vision. I’m here to help you translate your unique essence into visual format within your small business because the world needs just that, right now.