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10 yrs


Hi, there! I’m Verô.

Thanks for being here! You’re probably a heart-centered small business owner looking for a brand makeover, right? If so, you’re in the right place.

It's really tempting just to copy someone else's style or use one of those cute templates.

But deep down you know this is hurting your small business. A lack of purposeful branding often leads to massive confusion for your customers and can make you look amateurish (which we both know, you’re not!).

But, hey, you’re finally here! So put your feet up, grab your favorite drink, and allow me to introduce myself.

I’m a purposeful brand designer that uses intentional branding to help your heart-centered business make a strong impact on your customers.

Previously I've lived in California, New York and Colorado. Currently I live in sunny Atlanta, Georgia with my furbaby, Sophie, and my spunky boyfriend Noah.

I work closely with small business owners in the US and abroad- coaches, wellness practitioners, and entrepreneurs whose services help others. My goal is to help you attract more ideal clients so that you can help make the world feel and be better.

Having worked with over 100+ brands over the years, I have cultivated a design process that helps my clients connect and communicate with their target audience in an authentic, impactful, and intentional way.

My work has been seen at:


A hot chai


Pão de queijo




70’s soul


São Paulo, Brazil


Tokyo, Japan

I always knew in my heart that I’d find my home in working with heart-centered business owners.

I grew up in São Paulo, Brazil and moved to the U.S. in 2004.

I completed my BFA degree in Graphic Design at SCAD and worked in different advertising and design agencies for brands like eBay, Capital One, MD Anderson, Johnson & Johnson, Coca-Cola, AT&T, amongst others.

Eventually, I followed my heart in a new direction.

Enter purposeful branding and design for heart-centered business owners. 

After working with large corporations, I decided to follow my true passion – helping changemakers with impactful design. I developed all the tools and processes needed to support small businesses I believe in so that they could finally sell their services with confidence + find more ideal clients.

To make a real impact in the world through authentic brand identity.

Small businesses can now use the power of authentic branding and good design to their advantage's not just for large corporations.

The essence of my work lies in the full transparency of my creative process and achieving a purposeful design for each business owner I closely work with. That means it’s all cards on the table- you know exactly what I’m up to and all the progress that’s being made.

Work With Verô

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