Unique Visual Identity & Design
Have a visual identity and website that people love & makes a bigger impact
vero souza image

The good that your business does isn't as impactful as it could be when its visual identity isn't aligned

(even with a stellar brand name)

With a visual branding and brand strategy that's aligned to the core of your company, you'll make stronger connections, easier sales, and more impact.

Work with Verô
wellset founders

On time, on budget, and beautifully

Verô was such a delight to work with. She helped us expand and refine our existing brand, on time, on budget, and beautifully!


designers for wellness

"Above and beyond."


Big picture branding strategy

"I finally feel like I own my brand."


designers for course creators photography

"Verô NAILS IT every single time."


wthn founders

Verô made us feel so confident

As a new business getting into a rhythm with a creative process is not easy, but Verô made us feel confident from the start. Verô is not only highly creative but also detail oriented, honest with her work, and always on time with delivery.



The Color Masterclass

Learn how to pick effective colors for your new or existing visual identity in this quick Masterclass.

My kind of branding is rooted in brand strategy & purpose and built to stand the test of time

visual identity designers

Hey, I'm Vero!

A purposeful brand designer that uses visual branding and design to help your business make a strong impact. 

My goal is to help you attract more ideal clients through an aligned logo and website. We create an identity for your brand filled with personality that grabs your clients by the heart.

illustrator shape

Alternative health and healing has always been part of me. I grew up in Brazil in a family of Native American background. Later, I moved to the U.S., found yoga and became a certified teacher.

In the meantime, I completed my Graphic Design B.F.A. at SCAD

I worked at agencies creating designs for brands like eBay, Capital One, MD Anderson, Nike, Johnson & Johnson, Coca-Cola, Apple, amongst others. Eventually, my heart followed a new direction.

heart-centered design

My passion for healing and design united as I strived to support heart-centered clients with my branding and designer skills.

Work with Verô
Grow your branding

Throughout my career, I worked with over 100+ heart-centered brands, cultivated a branding and design process that helps my clients design for their company and communicate with + attract their dream clients in an authentic, impactful, and intentional way.


Improved brand loyalty, increased sale conversion, and a whole lot of client love!

Let's create the same momentum for your brand. Tell me more about your business below and I'll reach out about my services.

Pair your company with a powerful brand

Work with Verô

Please fill out your information below and I'll follow up with you within 48 business hours.

Modify your branding

Design Day

Hire a professional brand designer for a day and have a visual identity by wine o'clock.

Book Your Design Day

Bring Your New Brand To Life

Create a consistent visual identity for your company–with a team of one (you!)

Learn More
solidify your colors


What kind of companies does Vero work with?

All heart-centered small business owners. Example: coaches, creators, practitioners helping others feel and be better.

Can Vero help with my brand name and brand strategy? Is there a team of designers?

Although I'm a team of one, I partner with other purpose-focused strategists, photographers and copywriters to make your project complete. These partners walk the same walk I do in creating purposefully to give you the best results.

Where can I find Vero's work?

Client case studies and videos can be found here.

What does a partnership with Vero look like?

It varies, but our main goal is to tailor your design with purpose. Contact me and we'll create a solid plan to elevate your design with meaning.

How do I contact Vero?

Message me by submitting your info in the form above or email at [email protected]

What's the investment for branding ?

Private project's budgets vary depending on what you're looking for. If money is tight, Vero offers affordable programs like Bring Your Brand To Life to help you get started intentionally on a budget.

What ability and materials are needed in the cohort?

We'll mainly use Canva. You don't need to be a pro designer or know every Canva functionality , I'll guide you in easily creating branding and design for your business that helps you attract ideal clients.

What is Bring Your Brand To Life?

It is a tiny course I created to help you get your identity design started intentionally so that you can start building familiarity and bring in money for your business right now. There are already 30+ heart-centered users inside making their brand a reality. You can purchase and join us right here.

What's the refund policy?

Because you receive full access as soon as you purchase the program, there are no refunds. However, everything I share is backed by many years of experience.

What are the core programs I need for my branding?

You don't need to be a pro designer to create an effective brand. All you need to know is what your business does and why. I use tools like Photoshop and Illustrator but I also love using Canva! Whether you're looking to have websites, photos, design for your social media or physical products, I highly suggest giving Canva a try.

Healing the world through design with Vero Brand

work with a designer

I deeply believe that you've landed on this planet to make a difference with your voice and vision, to stand out in your market and to change the future. I'm here to guide you in translating your unique essence into visual identity, logos and websites to help you communicate and sell your services to dream clients.

Read more about Verô

How To Rebrand Your Instagram: 5 Essential Steps

How to create the perfect wellness business logo in 2021

What is brand authenticity and why is it important?

How to choose the best colors for your heart-centered brand (Health...