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Purposeful Branding.
Bigger Impact.
Have an authentic visual identity and website that people love & makes a bigger impact
vero souza image

The good that your business does isn't as impactful as it could be when its visual identity isn't purposeful

(even with a stellar brand name)

With a visual branding and brand strategy that's aligned to the core of your company, you'll make stronger connections, easier sales, and more impact.

Work with Verô
wellset founders

On time, on budget, and beautifully

Verô was such a delight to work with. She helped us expand and refine our existing brand, on time, on budget, and beautifully!


designers for wellness

"Above and beyond."


Big picture branding strategy

"I finally feel like I own my brand."


designers for course creators photography

"Verô NAILS IT every single time."


wthn founders

Verô made us feel so confident

As a new business getting into a rhythm with a creative process is not easy, but Verô made us feel confident from the start. Verô is not only highly creative but also detail oriented, honest with her work, and always on time with delivery.


My kind of branding is rooted in brand strategy & purpose and built to stand the test of time

visual identity designers

Hi, I'm Vero!

A purposeful brand designer helping heart-centered business owners make a bigger impact. 

My goal is to help you attract more ideal clients through an aligned logo and website. We create an identity for your brand filled with personality that grabs your clients by the heart.

illustrator shape

Alternative health has always been part of me. I grew up in Brazil in a family of Native American background. Later, I moved to the U.S., found yoga and became a certified teacher.

In the meantime, I completed my Graphic Design B.F.A. at SCAD

I worked at agencies creating designs for brands like eBay, Capital One, MD Anderson, Nike, Johnson & Johnson, Coca-Cola, Apple, amongst others. Eventually, my heart followed a new direction.

heart-centered design
Grow your branding

Throughout my career, I worked with over 100+ heart-centered brands, cultivated a branding and design process that helps my clients design for their company and communicate with + attract their dream clients in an authentic, impactful, and intentional way.


Improved brand loyalty, increased sale conversion, and a whole lot of client love!

Pair your company with a powerful brand

Work with Verô

Please submit the form below so I can get to know you better and I'll follow up with you within 48 business hours.

Modify your branding

Design Day

Hire a professional brand designer for a day and have a visual identity by wine o'clock.

Book Your Design Day

My process is intentional, frictionless, and sets you up for success.

Purposeful Branding & Website Design

I'll work with you one-on-one to create a unique and memorable brand and website.

Brand Confidence

You will be proud of your business and get so much client love!

Mindful Impact

You'll be able to stand out in the crowded marketplace and create deeper connections.


What kind of companies does Vero work with?

All heart-centered small business owners. Coaches, creators, wellness practitioners, anyone helping others feel and be better.

Can Vero help with my brand name and brand strategy? Is there a team of designers?

Although I'm a team of one, I partner with purpose-driven strategists, photographers and copywriters to make your project complete.

Where can I find Vero's work and learn more about her?

Client case studies and videos can be found here.

Read more about my story here.

Healing the world through design

work with a designer

I deeply believe that you've landed on this planet to make a difference with your voice and vision, to stand out in your market and to change the future.

I'm here to guide you in translating your unique essence into visual identity, logos and websites to help you communicate and sell your services to dream clients.

Get Your Brand Together

Avoid the trap of creating an identity that looks like everyone else. After taking his free Masterclass, you'll know how to stand out instead of blending in with other brands!

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