Details
The complete brand identity process, built for founders who are ready to get it right. This is everything I used to walk clients through one-on-one: the strategic foundation, the visual decisions, and the thinking behind all of it. Turned into a guided process you can follow on your own, at your own pace, without the agency price tag. P.S. Already have the Color Psychology Guide or Font Guide? Both are included. The Toolkit is the complete system: everything in the right sequence, with the strategy and cohesion work built around it.
What's inside
• Brand attributes workshop — define the foundation before you design anything • Color psychology guide — choose a palette that actually means something • Typography guide — pick fonts that work together and fit your brand • Imagery direction — know what photos and visuals belong in your brand • A cohesion checklist — make sure everything pulls together into one clear identity • Built from 10+ years of real client work, not theory
Who is it for
For founders who are serious about getting their brand right but aren't ready to hire a designer. You want structure, not just inspiration. You want to understand the why behind every decision, not just copy a template and hope it works. This is for you.
How it works
Click the button to purchase securely through Stripe. Once your payment is confirmed you'll be prompted to create an account with your email on Vero's training platform. Everything lives there and is yours to access at any time. Already have an account? Access your portal at learn.verobranding.com.
$97 · one-time payment
Most solopreneurs build their brand in pieces
They get a color from one tutorial, a font from another, write copy without a foundation, and end up with a brand that looks busy instead of considered. A year later they're redoing it. The reason is almost always the same: there was no order, no foundation, and no thinking behind any of it.
The full process, in the order it should be done
The Branding Toolkit combines Before You Design Anything, the Color Psychology Guide, and the Font Guide into a single path: foundation first, then color, then fonts. Each step builds on the last, with the thinking behind every decision. By the end, you'll have a brand strategy, a palette, and a font pairing that all work together.
Built for solopreneurs and small business owners
For service providers building a brand identity for the first time, existing businesses ready to rebuild one that no longer fits the work, and founders who want to do it properly the first time instead of figuring it out as they go.
Done over a few hours across a week
Work through the foundation workshop, then your colors, then your fonts. The order matters: each decision is easier because of the one before it. A complete brand identity is the difference between rebuilding your brand every year and building it once on a foundation that holds.
A brand you'd be glad to scale
When you're done, you'll have a brand strategy document, a defined color palette, and a chosen font pairing, all built in the right order, all reasoned through. You can reference it every time you make a brand decision.
