Build your brand identity

The complete brand identity process (strategy, colors, fonts, imagery, and a cohesion checklist) built in the right order so every decision you make has a real foundation behind it.

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"I received beautiful comments that my brand is so cohesive and appealing, which boosted my confidence to share my site." – Anabell

Details

The complete brand identity process, built for founders who are ready to get it right. This is everything I used to walk clients through one-on-one: the strategic foundation, the visual decisions, and the thinking behind all of it. Turned into a guided process you can follow on your own, at your own pace, without the agency price tag. P.S. Already have the Color Psychology Guide or Font Guide? Both are included. The Toolkit is the complete system: everything in the right sequence, with the strategy and cohesion work built around it.

What's inside

• Brand attributes workshop — define the foundation before you design anything • Color psychology guide — choose a palette that actually means something • Typography guide — pick fonts that work together and fit your brand • Imagery direction — know what photos and visuals belong in your brand • A cohesion checklist — make sure everything pulls together into one clear identity • Built from 10+ years of real client work, not theory

Who is it for

For founders who are serious about getting their brand right but aren't ready to hire a designer. You want structure, not just inspiration. You want to understand the why behind every decision, not just copy a template and hope it works. This is for you.

How it works

Click the button to purchase securely through Stripe. Once your payment is confirmed you'll be prompted to create an account with your email on Vero's training platform. Everything lives there and is yours to access at any time. Already have an account? Access your portal at learn.verobranding.com.

$97 · one-time payment

The complete brand identity process (strategy, colors, fonts, imagery, and a cohesion checklist) built in the right order so every decision you make has a real foundation behind it.

The Branding Toolkit

The complete brand identity process (strategy, colors, fonts, imagery, and a cohesion checklist) built in the right order so every decision you make has a real foundation behind it.

The Branding Toolkit

"I received beautiful comments that my brand is so cohesive and appealing, which boosted my confidence to share my site." – Anabell

Zelda

Build your brand identity

Victoria, Writer
"As someone who is not a graphic designer, I really appreciated how the training just laid out for me what I should do. I launched my new business with confidence."
Emily, Career Coach
"This helped me feel connected to my brand. These insights directly influenced my fonts and colors and continue to keep my branding grounded in the core of my business."
Goldie, Leadership Coach
"Understanding the core basics (color, font, etc.) was very helpful to getting me started. It was very easy to apply the learnings to my own work."
Kat, Writer & Workshop Leader
"It helped me really dig deep & define/refine how I want express myself but still feel authentic with my branding. It challenged me but in a good way."
AnabelL, Soulful Mentor & Coach
"I received beautiful comments that my brand is so cohesive and appealing which, of course, boosts the confidence to sharing the site."

Victoria, Writer
"As someone who is not a graphic designer, I really appreciated how the training just laid out for me what I should do. I launched my new business with confidence."
Emily, Career Coach
"This helped me feel connected to my brand. These insights directly influenced my fonts and colors and continue to keep my branding grounded in the core of my business."
Goldie, Leadership Coach
"Understanding the core basics (color, font, etc.) was very helpful to getting me started. It was very easy to apply the learnings to my own work."
Kat, Writer & Workshop Leader
"It helped me really dig deep & define/refine how I want express myself but still feel authentic with my branding. It challenged me but in a good way."
AnabelL, Soulful Mentor & Coach
"I received beautiful comments that my brand is so cohesive and appealing which, of course, boosts the confidence to sharing the site."

Victoria, Writer
"As someone who is not a graphic designer, I really appreciated how the training just laid out for me what I should do. I launched my new business with confidence."
Emily, Career Coach
"This helped me feel connected to my brand. These insights directly influenced my fonts and colors and continue to keep my branding grounded in the core of my business."
Goldie, Leadership Coach
"Understanding the core basics (color, font, etc.) was very helpful to getting me started. It was very easy to apply the learnings to my own work."
Kat, Writer & Workshop Leader
"It helped me really dig deep & define/refine how I want express myself but still feel authentic with my branding. It challenged me but in a good way."
AnabelL, Soulful Mentor & Coach
"I received beautiful comments that my brand is so cohesive and appealing which, of course, boosts the confidence to sharing the site."

Not ready yet?

Start with the foundation.

The free training covers brand strategy from the beginning: the same thinking behind every tool in the Toolkit.

Get started with the Branding Toolkit →