The Color Psychology Guide

Pick your colors

A video guide and color framework for choosing the palette your brand will use, built around color psychology.

Details

Color is the first thing people feel about your brand, before they read a single word. This guide takes the guesswork out of choosing a palette by breaking down the psychology behind color so every choice you make is intentional, not accidental.

What's inside

• The psychology behind each color family and what they communicate • How to build a palette that matches your brand's feeling, not just your personal taste • Color combination formulas that actually work • Examples across different brand personalities • A simple process for narrowing down from "I like everything" to a palette you're confident in

Who is it for

For founders and small business owners who keep second-guessing their colors — or who picked them on a whim and aren't sure they're sending the right message. No design background needed.

How it works

Click the button to purchase securely through Stripe. Once your payment is confirmed you'll be prompted to create an account with your email on Vero's training platform. Everything lives there and is yours to access at any time. Already have an account? Access your portal at learn.verobranding.com.

$9 · one-time payment

A video guide and color framework for choosing the palette your brand will use, built around color psychology.

The Color Psychology Guide

A video guide and color framework for choosing the palette your brand will use, built around color psychology.

The Color Psychology Guide

Zelda

Pick your colors

  • brand kit visual from a writer

    Victoria, Writer

    "As someone who is not a graphic designer, I really appreciated how the training just laid out for me what I should do. I launched my new business with confidence."

  • brand kit visual from a career coach

    Emily, Career Coach

    "This helped me feel connected to my brand. These insights directly influenced my fonts and colors and continue to keep my branding grounded in the core of my business."

  • brand kit visual from a leadership coach

    Goldie, Leadership Coach

    "Understanding the core basics (color, font, etc.) was very helpful to getting me started. It was very easy to apply the learnings to my own work."

  • brand kit visual from a writer

    Kat, Writer & Workshop Leader

    "It helped me really dig deep & define/refine how I want express myself but still feel authentic with my branding. It challenged me but in a good way."

  • brand kit visual from a coach

    AnabelL, Soulful Mentor & Coach

    "I received beautiful comments that my brand is so cohesive and appealing which, of course, boosts the confidence to sharing the site."

  • brand kit visual from a writer

    Victoria, Writer

    "As someone who is not a graphic designer, I really appreciated how the training just laid out for me what I should do. I launched my new business with confidence."

  • brand kit visual from a career coach

    Emily, Career Coach

    "This helped me feel connected to my brand. These insights directly influenced my fonts and colors and continue to keep my branding grounded in the core of my business."

  • brand kit visual from a leadership coach

    Goldie, Leadership Coach

    "Understanding the core basics (color, font, etc.) was very helpful to getting me started. It was very easy to apply the learnings to my own work."

  • brand kit visual from a writer

    Kat, Writer & Workshop Leader

    "It helped me really dig deep & define/refine how I want express myself but still feel authentic with my branding. It challenged me but in a good way."

  • brand kit visual from a coach

    AnabelL, Soulful Mentor & Coach

    "I received beautiful comments that my brand is so cohesive and appealing which, of course, boosts the confidence to sharing the site."

  • brand kit visual from a writer

    Victoria, Writer

    "As someone who is not a graphic designer, I really appreciated how the training just laid out for me what I should do. I launched my new business with confidence."

  • brand kit visual from a career coach

    Emily, Career Coach

    "This helped me feel connected to my brand. These insights directly influenced my fonts and colors and continue to keep my branding grounded in the core of my business."

  • brand kit visual from a leadership coach

    Goldie, Leadership Coach

    "Understanding the core basics (color, font, etc.) was very helpful to getting me started. It was very easy to apply the learnings to my own work."

  • brand kit visual from a writer

    Kat, Writer & Workshop Leader

    "It helped me really dig deep & define/refine how I want express myself but still feel authentic with my branding. It challenged me but in a good way."

  • brand kit visual from a coach

    AnabelL, Soulful Mentor & Coach

    "I received beautiful comments that my brand is so cohesive and appealing which, of course, boosts the confidence to sharing the site."

Not ready yet?

Not ready yet?

Start with the foundation.

Start with the foundation.

The free training covers brand strategy from the beginning: the same thinking behind every tool in the Toolkit.

The free training covers brand strategy from the beginning: the same thinking behind every tool in the Toolkit.