![background](https://framerusercontent.com/images/01G1FdzCoRakNvTEaQfzwGn1I1U.webp)
The Brand Jam
Rachel's Slow Stories Podcast aimed to share deeply engaging narratives, yet its brand identity didn't fully reflect the podcast's essence. She sought a brand image that could encapsulate the depth and intentionality of her storytelling—a visual identity that listeners could connect with on a personal level.
![headshot of client](https://framerusercontent.com/images/l8d2NsxPvzLchct7DOnqvJrQ6vY.webp)
"In addition to [Vero's] eye for design, her wellness-driven focus/specialty resonated with me when looking for a creative partner to bring the next chapter of Slow Stories to life."
The Brand Plan
We partnered with Rachel to develop a brand identity that speaks directly to her audience's hearts. Our process was highly collaborative, focusing on simplicity and authenticity. We aimed to create a visual language for Slow Stories that was as thoughtful and engaging as the podcast itself, ensuring every element from color palette to typography resonated with her vision.
![headshot of client](https://framerusercontent.com/images/l8d2NsxPvzLchct7DOnqvJrQ6vY.webp)
"I appreciated the thorough rationale behind each element of the brand identity and the willingness to work on getting the details right!"
The Results
Rachel's Slow Stories Podcast now boasts a brand identity that truly mirrors its ethos, enhancing audience connection and engagement.
![headshot of client](https://framerusercontent.com/images/l8d2NsxPvzLchct7DOnqvJrQ6vY.webp)
"The immediate outcome was a best-in-class brand identity born out of her collaborative process and mutual respect for my brand's mission."