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Brand Identity For Hello Business

Brand Identity For Hello Business

Reviving a Business Coach’s Brand

Reviving a Business Coach’s Brand

Reviving a Business Coach’s Brand

To Reflect Sophistication and Lightness

To Reflect Sophistication and Lightness

Hello Business’ founder, Michelle, is the perfect blend of Coach and Consultant

Hello Business’ founder, Michelle, is the perfect blend of Coach and Consultant

headshot of client
headshot of client
headshot of client

Michelle helps good humans discover, launch, and grow their dream businesses so they can be their own boss. She is a sounding board to guide individuals towards clarity and confidence, while also offering incredible community so that you know you are not alone. With Michelle, dreams really do become a reality. But, she wanted a brand identity to match the impact that she was creating. A rebrand was on the horizon.

Michelle helps good humans discover, launch, and grow their dream businesses so they can be their own boss. She is a sounding board to guide individuals towards clarity and confidence, while also offering incredible community so that you know you are not alone. With Michelle, dreams really do become a reality. But, she wanted a brand identity to match the impact that she was creating. A rebrand was on the horizon.

The Brand Jam

Michelle sought to revitalize her brand identity to reflect a more polished and professional look— one that gave her a sense of pride to share with family, friends, colleagues, and future clients.

headshot of client

“I was in DIY land, trying to "update" my brand. I was using Canva for generic logos and while I knew about color psychology, I couldn't figure out my shade or palette. I also never collaborated with a brand strategist for my attributes or audience avatar…she is just the kindest and lays everything out so simply and effectively, and is so available and responsive.”

portfolio image of pins
portfolio image of pins
portfolio image of email signature
portfolio image of email signature

The Brand Plan

We focused on developing a brand identity that walks the line between fun and vibrant while also maintaining the trust and knowledge Hello Business offers. We leaned into the authentic essence of Michelle’s community to emphasize the ease and warmth through this new language of her brand.

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“It was all just DONE for me - with such obvious care, talent, and depth! I'm not only taking away my brand suite, but a guide I'll be reading at the start of each work day to center, focus and inspire me!”

portfolio image of all logos and subbrands
portfolio image of all logos and subbrands
website mockup for business coach
website mockup for business coach
swag mockup of tote bag and journal for business coach
swag mockup of tote bag and journal for business coach

The Results

Michelle’s rebrand was nothing short of a success. With a careful and collaborative approach, we delivered a brand identity that was playful and light while highlighting the sophistication of what Michelle brings to the table in her work. We were able to develop a brand design that represents and appeals to the ideal clients and community of Hello Business, overcoming the challenge of brand confusion and lack of direction. After experiencing this incredible visual identity rejuvenation, Michelle updated her website and even opened a shop that now truly reflects the heart of her business.

headshot of client

“She took everything I laid out in the initial questionnaire and VOILA, not only did she whip up *the perfect brand*, but the strategy around it too! This isn't just fonts + colors + a logo (although that's valuable in and of itself), but it's a detailed brand strategy, it's resonant messaging, it's a thorough ideal client avatar, and key brand words. She even delivers color accessibility! It was BEYOND beyond.”

portfolio image of pins
portfolio image of email signature
portfolio image of all logos and subbrands
website mockup for business coach
swag mockup of tote bag and journal for business coach

Want a cohesive, consistent and professional brand?

Want a cohesive, consistent and professional brand?

You’ve landed on this page for a reason and I’m excited to chat with you. Let’s create a brand identity that’s iconic and authentic, one that lights up eyes and warms hearts over and over again!

You’ve landed on this page for a reason and I’m excited to chat with you. Let’s create a brand identity that’s iconic and authentic, one that lights up eyes and warms hearts over and over again!

Work with Verô

headshot of client
headshot of client
headshot of client

NEXT UP, MEET–

NEXT UP, MEET–

Rachel

Rachel

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entrepreneur

entrepreneur

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