Review: A Professional Designer’s Take

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As a business owner, you've likely come across, an AI-powered design tool that promises to generate professional-looking designs for your brand in just seconds. The concept sounds promising, as who wouldn't want to streamline their design process and save both time and money?

As a professional designer, I naturally had to put to the test! In this blog post I share my findings on whether this tool lives up to its promises. It's worth noting that my opinion is current as of July 2024, and it may change as the tool continues to evolve.

Let's dive in!

First, let's talk about the technology behind designs ai

It's impressive, there's no denying that. The tool can generate a ton of designs in a matter of seconds, which is great if you need a lot of options to choose from.

I see these types of tools being super beneficial in the future, particularly for small business owners who aren't designers or don't have the expertise and need good design for their businesses.

But here's the catch - most of these design AI tools aren't that great (yet).

While it promises great results, its current production lacks originality and taste.

The designs also lack any real strategy or depth. And don't even get me started on the typography - Oof! Some actually use symbols that have been created before, possibly already trademarked. It's like the AI just threw a bunch of shapes and colors together and called it a day.

So, all in all, there's room for improvement when it comes to AI for branding and design but seeing how quickly this tool is evolving, I think we'll get there soon!


Vero’s Honest Review

As a designer, I know that good design goes beyond a pretty logo. It needs to have a purpose and strategy behind it. Unfortunately, just doesn't deliver on that front. The designs are really basic with no real thought put into them.

In my opinion, might be a good starting option for businesses who have no idea where to begin but would like to get some sort of inspiration.

But if you're serious about building a strong brand that stands out in a crowded market, you're better off investing in a professional designer who can create a custom design that truly represents your brand and communicates your message effectively. Or, if that’s not an option right now, Canva offers many more options with more ways to customize.

Pros and Cons of Designing With AI

Designing with AI tools has its advantages and disadvantages. Let's start with the easy side, the pros:

  • AI can speed up the design process - Getting your designs in an instant means you'll have more time to do other business-y things.

  • AI can automate repetitive tasks - For example, those Instagram quotes that take you a while to whip up in Canva, AI can handle that for you in less than one second.

  • AI can generate design variations quickly - This allows you to play with different design options, so you can test and see what works best for your brand.

And now, the cons:

  • AI can lack the unique touch and emotional depth that human designers bring to their work.

  • Relying too much on AI can lead designs to a loss of originality and the risk of creating homogenized, cookie-cut, overused designs.

  • It can take a lot of time to train AI tools to do what you need it to do for your specific brand.

Vero’s Thoughts on AI Design Tools in General

As a designer who deeply cares about creating authentic and intentional brands for small wellness and coaching brands, I see AI design tools as both a wonderful innovation and a tool that could currently hurt a lot of businesses.

I think it's a balancing act – AI can definitely streamline workflows, automate repetitive tasks and give you a lot of insights that enhance creativity. However, the heart and soul of a brand, its unique essence that resonates deeply with audiences, comes from human touch, some intuition and emotional connection.

AI can give us great assistance but it's important to remember that it's just a tool, not a replacement for genuine creativity. For now, use it as a starting point to brainstorm and start articulating your brand rather than relying on it to design a complete brand for you.


Let a Professional Design Your Brand, Not a Robot!

While the idea behind is intriguing, the technology just isn't there yet (as of July 2024!).

As AI continues to advance, I'm hopeful that we'll see more sophisticated design tools that can truly deliver on their promises.

But for now, if you want a design that truly represents your brand and sets you apart from the competition, it's best to work with a professional designer who can create a custom design tailored to your specific needs.

Or, if DIY is more of your vibe, use Canva to build your brand kit and customize it better to your unique business. If you’re just starting out and have no idea how to start DIYing your brand, I invite you to check out this blog post on choosing your brand's color palette, it's a great next step!