There's a common misconception when it comes to hiring a brand designer– a lot of people think that they don't need one to help them with their branding because there are so many tools out there and that they can do their own.
The good, old DIY.
And many times, you can totally do it; I believe in you and your creativity!
But you might stumble and encounter some obstacles along the way. As a brand design expert with many years of experience working with big and small brands, I’ve had the opportunity to see the many common mistakes businesses make when it comes to visual branding.
In today’s post, I’ll walk you through why I think hiring a brand designer will be the best decision you’ve ever made this year (or possibly ever!) for your business. After reading this blog, I guarantee you’ll be thinking back on those days you were DIYing your visuals using Canva templates and wonder why you had not hired a brand designer sooner.
Are you ready? Let’s dive right into it!
Before we explore the world of brand design, let’s first cover what precisely visual branding means so that we are on the same wavelength. I often receive messages and emails from lovely prospective clients asking me if I can “make a beautiful logo” for them or make their website “look pretty.” And although these are all valid concerns that have to be addressed, they are not what a visual brand identity is!
A visual brand identity is what you or a brand design expert creates to reflect your brand. Your brand is everything about your business. It is your story, your mission, and your vision. It includes your copy, your content, your product or service, the way you treat your clients and customers, and, of course, your visuals. So, when you decide to create a visual brand identity for your business, you’re thinking about the different visual elements that are going to resonate deeply with your brand and audience. These include your logo, your typography, your color scheme, and any other visuals that come into existence as your business evolves.
If you want to know more about visual branding and why it is important, I also cover more on this topic in a whole other blog post here.
Now that you know what a visual brand identity means let’s look at the reasons you’re probably better off hiring a brand design expert.
There are many reasons you need a brand designer, but I’ll focus on the three most important ones. I’ve identified these reasons after working with over 30 clients this year and helping them deal with their struggles when it comes to understanding and creating their visual brand identity. In all my experience, these three client issues have come up the most, do they resonate with you?
You might get very overwhelmed by the number of options you’ll find when you dip your toe into the world of visual branding. After all, there are hundreds, if not thousands, of fonts, colors, and styles you could potentially use for your brand. And many of them look amazing! The burden of choice suddenly feels heavy, and you probably wished you were given only two options instead (blue or red pill?). All this information is new to you, and it’s totally normal that you feel confused about what you see.
Relating to the previous point, going through all these options you have will be time-consuming. And on top of that, you might find yourself having to learn how some design tools and platforms work! Canva (ps. affiliate link) is great when using quick, fast templates, but once you decide you want to create something unique to your brand, things get more elaborate. I love to use Adobe Illustrator (ps. affiliate link) when I create authentic and impactful designs for my clients. Learning to master this tool, and many others, took me many years of learning and practice. As Malcolm Gladwell once wrote in his #1 National Bestseller, Outliers, “ten thousand hours is the magic number of greatness."
But this is my career and my passion, which makes all this time spent and all the future years to come perfecting my visual branding skills quite exciting for me! We’re all creative beings, but we have different zones of genius. And where we choose to invest our time in is very important. If you are a health and wellness business, for instance, you probably find your genius in working 1:1 with your clients, developing new strategies for your business, and healing the world!
True story: DIYing or doing your branding piece by piece will end up costing you more in the long run. One of my clients once admitted to me that she had fallen into this trap and ended up buying multiple templates, going back and forth on Fiverr, and ending up paying over $400 for a logo she was still not satisfied with! All this back and forth created a lot of confusion and overwhelm. By hiring a brand designer (me!), it became obvious that she could now get an entire brand identity including her logo, graphics, typography, and color palette for a much more affordable price than if she’d get each element designed separately or by different independent freelancers.
When you are confused about what fonts, styles, colors, and other visual elements you should pick for your visual brand identity, you’ll soon find yourself being more emotional and impulsive in deciding what visuals to use every day. That’s how you end up changing the look and feel of your visual brand many times, resulting in inconsistencies and, unfortunately, a lack of credibility for your business. Not to mention that if you go down the attractive template route, another brand is most likely using it too. Yikes!
So now that we’ve covered the main problems you’re having with visual branding, how do I (a brand designer) come into the picture and support you?
On top of helping you save time and reduce information overwhelm, a brand designer (a.k.a. me), can help you in 3 important ways.
Most brand designers start by asking you powerful questions about your ideal client that will get you thinking! Not only do these questions help the brand designer to create your visual brand, but it also becomes invaluable for you as a business owner to plan your marketing and future business goals.
Each brand designer might also have their zone of genius, their niche that they excel at. For this reason, they probably already know many things about your ideal customer and will easily work with you to create a successful visual brand identity.
In my case, I specialize in working with heart-driven brands to help them create purposeful visual branding and design to attract the right clients, make meaningful connections, and sell their offerings with ease. I chose the heart-driven/conscious niche, as I have always been a strong believer in using our gifts to help others (and the world) feel better. If you're a heart-driven business owner looking for a brand designer right now, you can learn more about me and how I work here.
A brand designer has a clear process that helps them nail your visual branding from the start. Each step that they take is purposeful and strategic. Many have learned this through years of experience, working with different clients, and facing all sorts of challenges.
When you work with a brand designer, they use all the information they have discovered about your business to create your visual brand. All their problem-solving and decision-making is through careful thought based on the information they have on your business. That includes bringing together different colors, fonts, and symbols to create the perfect result.
Now you know that branding is so much more than a logo and a well-designed website. By working with a brand designer, they will provide you with a complete visual brand identity. You will never have to second-guess what graphics should go on Instagram or what colors to use for your product packaging or what logo you should be using when you are collaborating with another brand.
By having a complete visual brand identity, you will be consistent across all your branding and look truly professional!
A good brand designer takes care of all of this and will also advise you on how your visual branding can evolve in the future years.
So when you choose to hire a brand designer, make sure that they understand your business and ideally specialize in your niche industry. Also, be clear on the timeframe they are willing to work in and what exactly they are offering.
If you want to know my exact process when designing my clients’ visual brand identity, check how we can collaborate here.
That’s it for me! I hope that this blog has convinced you that hiring a brand designer is, in fact, a great investment and will take your business to a whole new level of awesomeness!
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