Define your brand foundation

Before you design anything

A guided workshop for defining your brand attributes (the words, feelings, and qualities that should drive every visual decision) before you touch a single design tool.

Details

Before you pick a single color or font, you need to know what your brand actually stands for. This workshop helps you find the words, feelings, and qualities that should drive every visual decision — so you're building on a real foundation, not just vibes.

What's inside

• A guided process for defining your brand's core attributes • Exercises to uncover how you want people to feel when they encounter your brand • A framework for translating those feelings into visual direction • Examples of how brand attributes show up across color, type, and imagery • A reference document you'll come back to every time you make a brand decision

Who is it for

For founders who feel like their brand looks okay but doesn't quite feel like them or who are starting from scratch and want to get it right the first time. This is the step most people skip, and it's the reason most brands feel generic.

How it works

Click the button to purchase securely through Stripe. Once your payment is confirmed you'll be prompted to create an account with your email on Vero's training platform. Everything lives there and is yours to access at any time. Already have an account? Access your portal at learn.verobranding.com.

$47 · one-time payment

A guided workshop for defining your brand attributes (the words, feelings, and qualities that should drive every visual decision) before you touch a single design tool.

Define your brand foundation

A guided workshop for defining your brand attributes (the words, feelings, and qualities that should drive every visual decision) before you touch a single design tool.

Define your brand foundation

Zelda

Before you design anything

  • brand kit visual from a writer

    Victoria, Writer

    "As someone who is not a graphic designer, I really appreciated how the training just laid out for me what I should do. I launched my new business with confidence."

  • brand kit visual from a career coach

    Emily, Career Coach

    "This helped me feel connected to my brand. These insights directly influenced my fonts and colors and continue to keep my branding grounded in the core of my business."

  • brand kit visual from a leadership coach

    Goldie, Leadership Coach

    "Understanding the core basics (color, font, etc.) was very helpful to getting me started. It was very easy to apply the learnings to my own work."

  • brand kit visual from a writer

    Kat, Writer & Workshop Leader

    "It helped me really dig deep & define/refine how I want express myself but still feel authentic with my branding. It challenged me but in a good way."

  • brand kit visual from a coach

    AnabelL, Soulful Mentor & Coach

    "I received beautiful comments that my brand is so cohesive and appealing which, of course, boosts the confidence to sharing the site."

  • brand kit visual from a writer

    Victoria, Writer

    "As someone who is not a graphic designer, I really appreciated how the training just laid out for me what I should do. I launched my new business with confidence."

  • brand kit visual from a career coach

    Emily, Career Coach

    "This helped me feel connected to my brand. These insights directly influenced my fonts and colors and continue to keep my branding grounded in the core of my business."

  • brand kit visual from a leadership coach

    Goldie, Leadership Coach

    "Understanding the core basics (color, font, etc.) was very helpful to getting me started. It was very easy to apply the learnings to my own work."

  • brand kit visual from a writer

    Kat, Writer & Workshop Leader

    "It helped me really dig deep & define/refine how I want express myself but still feel authentic with my branding. It challenged me but in a good way."

  • brand kit visual from a coach

    AnabelL, Soulful Mentor & Coach

    "I received beautiful comments that my brand is so cohesive and appealing which, of course, boosts the confidence to sharing the site."

  • brand kit visual from a writer

    Victoria, Writer

    "As someone who is not a graphic designer, I really appreciated how the training just laid out for me what I should do. I launched my new business with confidence."

  • brand kit visual from a career coach

    Emily, Career Coach

    "This helped me feel connected to my brand. These insights directly influenced my fonts and colors and continue to keep my branding grounded in the core of my business."

  • brand kit visual from a leadership coach

    Goldie, Leadership Coach

    "Understanding the core basics (color, font, etc.) was very helpful to getting me started. It was very easy to apply the learnings to my own work."

  • brand kit visual from a writer

    Kat, Writer & Workshop Leader

    "It helped me really dig deep & define/refine how I want express myself but still feel authentic with my branding. It challenged me but in a good way."

  • brand kit visual from a coach

    AnabelL, Soulful Mentor & Coach

    "I received beautiful comments that my brand is so cohesive and appealing which, of course, boosts the confidence to sharing the site."

Not ready yet?

Not ready yet?

Start with the foundation.

Start with the foundation.

The free training covers brand strategy from the beginning: the same thinking behind every tool in the Toolkit.

The free training covers brand strategy from the beginning: the same thinking behind every tool in the Toolkit.