Details
Before you pick a single color or font, you need to know what your brand actually stands for. This workshop helps you find your three brand attributes, the words that should drive every visual and verbal decision you make. By the end, you'll have a brand foundation document with reasoning pulled from your own words.
What's inside
• An eleven-question guided workshop tool that helps you find what's true about your brand • Three brand attributes distilled from your answers, with reasoning supported by your own words • Five brand pillars showing how your brand shows up in every way: design, sales, marketing, etc. • Tells you exactly what to do for your design with the words when you're making real decisions • A brand foundation PDF you can save, print, and reference every time you make a design choice
Who is it for
For solopreneurs and small business owners who feel like their brand looks okay but doesn't quite feel like them, or who are starting from scratch and want to get it right the first time. Service providers, coaches, designers, photographers, and consultants who can articulate their work clearly and want their brand to match. This is the step most people skip, and it's the reason most brands feel generic.
How it works
Click the button to purchase securely through Stripe. Once your payment is confirmed you'll be prompted to create an account with your email on Vero's training platform. Everything lives there and is yours to access at any time. Already have an account? Access your portal at learn.verobranding.com.
$47 · one-time payment
Most solopreneurs design their brand backwards
They start with colors and fonts because that's what feels like branding. Six months later, the brand feels generic. The reason is almost always the same: they never decided what their brand was supposed to feel like before they started making it look a certain way.
The base for everything you create
This workshop walks you through eleven questions about your audience, your work, and how you want your brand to feel. By the end, you'll have a strong brand strategy: three brand attributes, five brand pillars, and a foundation PDF you can use forever.
Built for solopreneurs and small business owners
For service providers defining their brand for the first time, existing businesses that want to rebrand intentionally rather than chase trends and founders who can articulate their work clearly and want their brand to match.
Done within the hour
Set aside 30 to 40 minutes. Open the workshop in your browser, answer eleven questions, review your attributes, swap any you don't love, and lock your foundation. A clear brand foundation is the difference between making a hundred design decisions you'll second-guess and making them once with confidence.
Save it. Print it. Pin it next to your desk.
When you're done, you'll be able to download your three attributes, your five brand pillars and design next steps for each attribute. You can reference it every time you make a brand decision.
