Perfectly align brand colors with your brand personality: 4 steps

Jump to handy resource

Perfectly align brand colors with your brand personality: 4 steps

Colors hold an extraordinary power in shaping how people perceive and connect with your brand. They have the ability to evoke emotions, convey messages, and create a lasting impression. In this blog post, we'll explore the profound impact of color psychology in creating unforgettable brand identities and website designs. Get ready to dive into the world of colors and discover how to align them with your brand's unique personality.

Understanding the influence of colors

Colors have a way of speaking directly to our emotions and influencing our perceptions. Each color carries its own meaning and associations. For example, blue can evoke integrity and imagination, while yellow sparks joy and optimism. By understanding the psychology behind colors, you can strategically choose hues that resonate with your brand's personality and messaging.


A client case study

Let's take a closer look at a captivating case study featuring Courtney from Big Picture Copywriting. Courtney's brand attributes of being inspiring, empathetic, and wise shine through her carefully crafted website design.

The color palette we selected—comprising of dark blue, teal, tan, beige, and pops of orange—perfectly aligns with her brand's Key Brand Attributes and creates a visually captivating experience for her audience.

Courtney's color palette uses teal for communication and wisdom, dark blue for authenticity and empathy and tan/beige and orange for warmth and inspiration.


Elevating your brand with color

When it comes to color selection, it's essential to consider how it enhances your brand's messaging and creates a cohesive visual experience. Here are a few tips to help you align colors with your brand's personality:

  1. Define Your Key Brand Attributes: Start by identifying the Key Brand Attributes and emotions you want your brand to evoke. This will guide your color choices and ensure consistency throughout your brand.

  2. Explore Color Associations: Research the meanings and associations of different colors to understand how they align with your brand's values and messaging. Choose colors that reflect the desired emotions and perceptions you want to evoke. (If you need a guide, head over to the shop!)

  3. Create a Harmonious Palette: Select a cohesive color palette that works together harmoniously. Consider using color theory principles to create visual balance and impact.

  4. Test and Refine: Don't be afraid to experiment! Test different color combinations to see how they resonate with your audience and align with your brand's identity. Monitor the impact and make adjustments as needed.


Now it's your turn!

Colors have the power to transform your brand and create a lasting impression on your audience. By understanding the psychology of color and aligning it with your brand's personality, you can create a visually captivating brand experience. Take inspiration from Courtney's case study and unleash the magic of colors to make your brand unforgettable.

Ready to explore more about color psychology and branding? Check out the free training Get Your Brand Together and dive deeper into this topic.

Remember, your brand's colors are the palette that paints the story of your brand. Choose wisely, and let your brand shine!

Happy branding!