When you think about brands like Iike Marvel, Instagram and Pepsi, in addition to your favorite superhero sipping on a fizzy drink popping in your mind, you probably also thought about the logos of these brand, and with that, the colors associated with each business!
Colors are one of the most important elements of your brand identity, but how do you choose the right ones?
In this blog post I'll cover the colors that represent wellness and what to think before you choose brand colours.
Ready to finally pick a fresh color palette that feels like your brand? Let's dive in!
↘️ Before we do so... If you'd like to learn a more intentional approach to building your color palette by using feelings and psychology, snag my guide at the Color Masterclass.
Here's a fact: Most top businesses across various sectors have a certain color by which their customers can instantly recognize their brands. Red, blue, yellow - your brain is probably connecting these with brands without you even being fully aware of it.
Likewise, health and wellness businesses read brand colors to tell their prospective customers what their business is about. The colors are the first element of recognition for a potential customer. Whatever your business sells, be it organic skincare products, essential oils or a mindfulness app, it is important to use colors that will express your brand quickly and effectively.
Imagine going into a yoga studio with purple accent colors, green walls, and captivating art on the walls. Then imagine walking into another yoga studio with an all-white color background, minimalist decoration, and a black and white logo. These are two great yoga studios, but they each have specific business ideologies for their customers using their brand colors.
By taking a look at the psychology of colors, we can better understand this.
You may have heard that colors have unique meanings, but have you thought about the deeper psychology of colors and how they are related to your business?
Well, now you should! Chances are that you already have colors for your business, but here's a quick question; Are those colors appropriate? Will those colors attract your target audience or will it repel them? Yikes!
The psychology of colors is an essential factor to note when you want to choose colors for your fitness and health brand. Certain colors spur a person's reaction based on our brain's reaction to them. Colors are even known to improve mood, so choosing the right colors will make a major impact on how your brand is perceived.
Because each color has a unique meaning, you need to learn about the psychology of color and the meaning of each color when you set out to choose a color for your wellness brand representation.
The million dollar question. What color should I pick for my palette?
Different colors convey different emotions.
Let's say for example that your wellness brand is peaceful, relaxing, and casual, you may consider accent colors like light pink, light blue, and white. On the other hand, if your brand is corporate and serious, probably with a touch of luxury, then dark blue color, gold, black and similar colors.
So, what color represents health and wellness? Here’s a beginner's guide to color psychology:
↘️ Build a color palette that aligns with your brand personality inside the Color Masterclass.
Picking the right colors for your color palette can often feel overwhelming. But, if done mindfully, this process can become really simple, and fun!
Instead of thinking generally about what color represents wellness, let's dive a little deeper.
First things first, make sure you already have a good brand strategy in place before moving on to choosing colors. If “brand strategy” are two words you are unfamiliar with, it’s time to go back to the drawing board! It’s only when your brand strategy is on point, that your visual branding, including your colors, can make that impact you want. I explain more about brand strategies and how to develop an authentic brand strategy in this article here.
Next, keep in mind that you'll need to plan to have primary colors, secondary colors and tertiary colors. Primary colors are the ones you'll use the most, secondary colors you'll use often and tertiary colors sometimes.
Not that we got that out of the way, here’s 3 quick tips to get you started. These are just a few pieces of the puzzle but are important to consider in choosing the best colors for your health or wellness brand.
Before you make any decision in your business, first you have to define who your ideal customer is.
It's very hard and confusing to sell your offer when you aren't certain who will buy from you in the first place. Knowing your audience is a key part of your brand strategy.
When you get crystal clear on your audience you can connect instantly with them and show how your products or services are unique and irresistible. One thing that helps me, as a branding expert, to define an audience is looking beyond demographics, and focusing instead on psychographics. Psychographics have to do with deciphering what your target audience likes and dislikes, what their beliefs and core values are and what kind of challenges they face.
For example, if you want to attract young professional women who sometimes feel overwhelmed by how busy their corporate lives can get and are looking for a way to relax, the colors you choose might be different from attracting active teenagers looking for a good energy drink after skateboarding with friends.
When looking at other wellness businesses, sometimes you'll see brands use purple, green, or white as their main colors. Although that is not the standard, these branding colors are often chosen by wellness businesses as they can convey a feeling of health and often mean things like "nature", “new”, “innovative”, and “fresh”. Are these feelings you want your wellness brand to reflect? Have some fun with purple, green, white to see if they resonate with your audience!
When you want to design colors for your brand to reflect your unique personality, take some time to observe the colors around you. Have a look at your wardrobe - what colors do you tend to always go for? How about your home accents - are there certain colors that you cannot resist, every time you decide to decorate? These are natural selections, colors that reflect who you are. And if you want your brand to reflect your personality, these are the colors that matter.
When picking your colors, make sure to do it intentionally. Is it necessary to add in the sparkly silver stars? Would that confuse your audience more than connect with them? If you’re unsure, don’t worry! I have something special cooking for you - keep reading and you’ll find out towards the end of the blog!
When you want to choose colors for your brand, the best thing to do is to lay it all out so you can see how they all come together. How to do this? Create a mood board.
You may be wondering what that is; a mood board is like a vision board, however, it is focused on your visual branding.
This mood board helps you know if your visual branding should take a casual look, something professional, expensive, or have other traits. Sometimes, boards include typography, colors, images, and other vital elements and they are spread out over one single board and complement each other.
You can choose to create a mood board in applications like Illustrator or Photoshop, or you can use Canva or any other free design software. Some people prefer to print everything out, cut images out of magazines and create a physical board. Try it, it’s really fun!
When you create a mood board, you'll know the style your wellness brand will follow and the feel as well. Likewise, you can decide to use your mood board as the yardstick for your brand identity.
When creating your board, remember to always focus on your target audience, who you intend to attract to your brand, and how you want them to feel.
And here, you go! 3 steps to get you started with picking the best color palette. It's your turn to choose an exquisite color scheme that'll announce your brand and express your brand personality and unique vision. Go get it!
And if you have more questions about DIYing your visual branding, I have exactly what you need. Indeed, there’s a lot to think about when designing a wellness brand that is authentic, impactful, and timeless.
In the Color Masterclass, I cover step-by-step the key information on how to have a more intentional approach to your color palette and overall visual branding for your heart-centered business. See you there!